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Delivery Point of Sale and Phone Order Handling

The History Of Delivery and Phone Order Handling

Delivering food to customers has been around as long as restaurants have been serving food. Restaurant owners have always struggled with the concept of delivery because of hassle of getting the order right, delivered quickly and getting paid properly. Restaurant owners knew the extra profits that could be enjoyed but some feared the problems would overcome the rewards.

Over time, many restaurants embraced the extra profits from serving food and not having to use tables in the restaurant to do it. Many of these restaurants built a thriving profit center with delivery orders and some businesses were established that were delivery only. Today we find an entire delivery industry that is growing to include foods not traditionally thought of a strictly delivery only.

With the invention of the telephone the delivery business took a huge leap forward. When the fax machine came along the industry took another giant leap. With the advent of the Internet we are now seeing companies embracing this technology and having orders placed via websites.

Controlling this business has always been a problem and a deterrent to starting and building a delivery profit center. If you have been one of those who have avoided the delivery market or are someone who wants to grow your delivery business then you need to learn what successful delivery operations already know. You need technology to run your delivery operation.

The Need For Delivery and Phone Order Handling

If you are going to be profitable, successful and in the delivery business long-term you are going to need help managing this profit center. You are going to need:

Instant recall of your customer's profile
Complete customer information including directions and grid coordinates
Special notes to help remember important factors about each customer
Recall of the last order as many customers order the same items again and again
Fast order entry as every second wasted is another second a customer on hold waits
Smooth order and driver dispatch
Driver accountability, cash control and end of shift closeout
For pizza operations you need 1/2 and 1/4 pizza ordering
Coupon control for multiple coupons
Customer data mining to pull out key information and buying habits
Produce reports essential to understanding your operation
Sort customer profiles and print mailing labels

The Solution For Delivery and Phone Order Handling

DirecTouch Point of Sale comes standard with our Delivery and Phone Order Module. This powerful tool allows you to perform all the tasks listed above and to them quickly. Speed of service is vital to the success of a delivery operation and DirecTouch brings it home.

DirecTouch will instantly recall the customer's profile based upon their phone number. Use the optional caller ID hardware and the software will recall the order from the caller ID information.

The last order placed by the customer is displayed on the screen. The operator may chose to start with this last order and add to it or delete it and start fresh. Either way, the order process is quick, easy and secure.

Once the order is ready to delivery, DirecTouch makes the process fast and simple. On the delivery order screen touch the orders to be delivered and then touch the driver dispatch button. Select the driver to dispatch and those orders are now the responsibility of that driver. The time the orders were dispatched is recorded.

Coupons are a huge part of any delivery operation. DirecTouch handles these securely by matching the coupon being redeemed to the items ordered to insure that the proper coupon is being redeemed. Drivers are then responsible for collecting these coupons as they are balanced at the end of the shift exactly like cash. If a coupon is not properly collected then the driver is short at the end of the shift. This completes the cycle of issuing coupons and accounting for them.

DirecTouch helps you market to your customer base by reporting on who you customers are and then allowing you to sort and print reports and mailing labels. Produce your own mailings and DirecTouch will produce the labels.

The Benefit Of Delivery and Phone Order Handling To You

Extra business is always nice. Creating extra business profitably is even better. Controlling, managing and maximizing profits on extra business is what we are all about.

Let's say you run a delivery operation that does 100 orders per day at $10 per order and a 35% food cost. Small by most standards, but easy to calculate.

By preventing coupon theft we eliminate cash shortages. If you are printing coupons then you are open to coupon stuffing by cashiers and drivers. You must have a point of sale system to control this huge profit loss.

By decreasing the time it takes to place an order you are able to get to more people before they drop off hold. I more order per day equals $10 per day ($300 per month) more in sales and $6.50 more in profits per day ($195 per month).

Driver control and cash accountability are huge benefits to our system. A simple print out at the end of their shift quickly shows what the driver owes you. All shortages are on the driver, not the restaurant. If you are accustomed to being just $5 short per day from all of your drivers you will never be short again. That equates to $150 per month in recovered profits.

Direct marketing to your customers is key to your long-term success. DirecTouch produces reports showing your best and worst customers. We also can print mailing labels from your customer database for mailings to your customers. A minimal 10% response to a 1,000 piece mailer would produce $1,000 in additional sales at a profit of $650.

Adding up these minimal estimated profits to your business by implementing the DirecTouch Delivery and Phone Order Module is $995 per month!